How to Build an Email List from Your Blog (Fast & Free)
If you’ve been blogging for a while (or even if you just started), you’ve probably heard that you need to build an email list. And it’s true. Your email list is the one place where you have full control. There are no algorithms, no follower count, just real people who actually want to hear from you.
But how do you build an email list quickly, and without breaking the bank? Let’s talk about why email lists matter, how to start one for free or cheap, and how to grow it fast using your blog.
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Why You Should Build an Email List as a Blogger
Here’s the thing: you don’t own your Instagram followers. Or your Pinterest traffic. Or even your SEO rankings. But your email list? That’s all yours.
When someone gives you their email address, they’re inviting you into their inbox. That’s a big deal. You can use your list to:
- Build relationships with readers
- Launch products or services
- Drive traffic to blog posts
- Increase affiliate income
- Promote your own offers (like courses, templates, or coaching)
Basically, your email list is your safety net. It’s your direct line to your most loyal readers. If you want to turn your blog into a money-making business, building a list is non-negotiable.
Start Your Email List for Free (Or Really Cheap)
You don’t need to spend hundreds to get started. In fact, you can build your email list for free—or close to it.
Here are three budget-friendly platforms I’ve personally use and recommend:
1. Flodesk
Beautiful emails, easy automation, and flat-rate pricing no matter how many subscribers you have. I personally use Flodesk and love how beginner-friendly it is. Plus, you can get started for free and play around with it to make sure you like its layout.
I’m able to automate almost all of my emails with Flodesk, and they’re constantly adding new features that make it easier to market, sell, and more.
2. ConvertKit
ConvertKit was one of the first platforms I used when I started upgrading my email game. They offer a free plan for up to 1,000 subscribers, and it comes with landing pages, email sequences, and basic automations.
While I eventually switched due to my email list exploding (and wanting “prettier” emails), I still highly recommend them. Their automations are top-notch and some of the best I’ve ever used.
3. AWeber
Another reliable option, AWeber has both free and paid plans. It has drag-and-drop builders and solid support for new bloggers. While it isn’t the most beautiful, it’s great for simple emails or if you’re looking for something that’s not difficult to learn.
No matter which one you choose, make sure your platform lets you:
- Set up email sequences (automated welcome series are key)
- Create simple opt-in forms or landing pages
- Easily track signups and performance
How to Build an Email List from Your Blog (Fast)
Now that you have a platform, let’s talk about how to get people to join. Because just slapping a “join my newsletter” box on your sidebar isn’t going to cut it.
Here’s what works instead:
Offer a Freebie
People need a reason to hand over their email. The easiest way to do that is by offering a freebie (also known as a lead magnet). This could be:
- A checklist or cheat sheet
- A printable (budget tracker, meal planner, etc.)
- A short eBook or guide
- A free email course
- Templates or swipe files
Think about what your audience struggles with, and give them something that solves one small problem.
I do this for all of my websites, including Diva Dog Bakery and Pinterest VA. It gives people the option to get something for free in exchange for their email, and I make sure that the offer is worth it.
Use Strategic Opt-In Forms
Place opt-in forms where people will see them. A few smart places:
- At the top of your homepage
- Inside your blog posts (especially posts related to your freebie)
- As a pop-up or slide-in
- At the end of each blog post
You can also create a dedicated landing page that you link to from Pinterest, Instagram, or even your email signature.
Write Blog Posts That Lead to Your Freebie
This is a trick not enough bloggers use. If your freebie is a budget printable, write a blog post on “How to Create a Monthly Budget That Works” and then naturally mention your freebie inside the post.
You’re offering value up front, and then giving readers the next step. That’s how you turn traffic into subscribers.
Promote on Social Media and Pinterest
Share your landing page or blog post that includes your freebie on your social media platforms. Create pins for Pinterest that point directly to your freebie. If your offer is useful, people will sign up.
What to Send After They Subscribe
A welcome email is a must. Thank them for joining, deliver the freebie, and let them know what kind of emails they can expect from you. You can also include:
- A short story about who you are and why you blog
- Links to your best blog posts
- A call-to-action (like following you on Instagram)
Once you’ve welcomed them, stay consistent. Send emails weekly or biweekly. Talk to them like a friend. Share tips, updates, product promos, or behind-the-scenes content. Just stay present.
How to Build an Email List
Building an email list doesn’t have to be overwhelming or expensive. Start small. Use what you already have—your blog, your content, and your voice—to connect with readers in a more personal way.
The sooner you start building your list, the more opportunities you’ll have to grow, sell, and show up with confidence.
Ready to build an email list that actually works for your blog? Start with a freebie your audience will love, choose a platform that works for you, and keep showing up. The rest will follow.
