How To Write A Great Blog Post That Ranks on Google (Every Time!)

Want to know the secret to writing blog posts that actually get seen by people (and not just your mom)? This post will show you how to write a great blog post that ranks on Google every single time.

Whether you’re brand new to blogging or just tired of writing posts that go nowhere, this guide will help you structure, optimize, and promote your content like a pro.

Related:

• How to Monetize Your Blog in 2025
• Blogs Are Back: How to Start Blogging
• The Best Blogging Courses for Newbies
• How to Write a Blog Post That Earns Money

How To Write A Great Blog Post That Ranks on Google

There are a few key steps that you should follow to get your blog post ranked on Google. While search engine algorithms constantly evolve, the core of what makes content rank stays the same: high value writing, smart structuring, and intentional promotion. So let’s talk about it.

Step 1: Start With the Right Keyword

I’d say this is one of the most important pieces of writing blog posts that rank. If you don’t have the right keyword, how would Google even know what you’re writing about and if it should recommend you to search users?

If your post isn’t ranking, chances are you’re missing this first step.

Before you ever write a word, find a keyword that real people are searching for. In this case, our keyword is “write a great blog post.” It’s simple, clear, and solves a common problem.

Tools I use to find blog keywords:

• Google Search + “People Also Ask” section
• AnswerThePublic – for real question-based searches
• Ubersuggest or SEMrush – to see search volume and competition
• Pinterest search bar – a goldmine for blog ideas if your audience skews female

Look for keywords that:

• Solve a problem, answer a question, or teach something
• Have decent search volume (1K–10K/month is a good sweet spot)
• Aren’t too competitive (stay away from keywords big sites dominate)

Make sure you’re asking yourself: What is the reader trying to figure out by typing this phrase into Google? This question will help you align your content with their intent, which is one of the most important ranking factors.

Step 2: Nail Your Blog Post Structure

You can write the best content in the world. But if it’s a wall of text? People won’t stick around. A well-structured blog post helps readers stay longer and helps Google understand what your post is about.

Search engines reward blog posts that are structured well. This means using subheadings, keeping your paragraphs short, and providing value at every step. Your readers should be able to scan the page and quickly understand what the post is about.

Start with a compelling headline that includes your primary keyword. Follow it with an introduction that speaks directly to the reader’s needs and clearly states what they’ll learn from your post. From there, use subheadings (H2s and H3s) to guide the reader through your key points.

Remember, blog posts aren’t essays. Keep your paragraphs short (around two to three sentences) and use bold text or line breaks to make important takeaways stand out. Also, don’t be afraid to use bullet points for your most important information!

Step 3: Write With the Reader in Mind

The key to writing a blog post that ranks is offering something useful. Your content should serve a specific purpose and give the reader exactly what they came for.

If your audience wants to learn how to write better blog content, don’t waste time with a long backstory or too much personal filler. Get to the point, provide helpful information, and explain things clearly.

Ask yourself:

• What is my reader struggling with?
• What do they really want to know?
• How can I make this easy and enjoyable to read?

Keep the tone conversational but informative. Speak to your reader like you’re offering advice over coffee, not giving a lecture. When possible, give them action steps they can take right away.

The more your blog helps people, the more likely they are to stay on the page, share it with others, and come back for more.

Step 4: Add Value With Links, Tools & Freebies

Don’t just write—serve.

Link to helpful blog posts you’ve already written (that’s great for SEO!), and share tools or free resources that make life easier for your reader.

This helps search engines understand how your content connects to other resources and shows readers that you’ve done your homework. If you’ve created a free download, checklist, or lead magnet, now is the time to include it.

These extras not only increase value but give you a chance to grow your email list and strengthen your relationship with readers.

If you promote products or services you love, this is also a good place to incorporate affiliate links naturally. Just make sure your recommendations make sense for the topic and are things you truly believe in.

Step 5: Optimize the Post Before You Hit Publish

Search engine optimization doesn’t need to be complicated. Once your post is written, spend some time polishing it for when people search for your keyword.

Place your keyword in your title, URL, meta description, first paragraph, and at least one subheading. Don’t overuse it, but do include it naturally throughout your post. Be sure all images have alt text, and check that your links are working properly.

Write a compelling meta description (around 150–160 characters) that makes someone want to click when they see your post in search results. Think of it like a mini advertisement for your content.

Lastly, preview the post on mobile. Make sure it’s responsive and that everything looks just as good on a phone as it does on a desktop screen.

Step 6: Promote Like It’s Your Job (Because It Is)

Writing a great blog post is only part of the job. If you want it to rank and perform well, you need to get it in front of people.

Once your post is live, share it on your social media channels. Turn it into an Instagram carousel or a short-form video for Reels or TikTok. You can also repurpose the content into a short email for your subscribers or create fresh pins for Pinterest to drive long-term traffic.

If you’re not yet promoting your posts via email, this is a strategy I highly recommend. It gives you a direct line to your readers and helps you build long-term trust. I personally use Flodesk to manage my email list and design beautiful newsletters, and it’s made a big difference in my traffic and engagement.

You CAN Write a Great Blog Post

You don’t need to be a professional writer to create blog posts that rank. What you do need is a plan, a focus on the reader’s needs, and a consistent strategy to optimize and share your content.

With the right structure, keyword strategy, and promotion plan, your blog posts can start bringing in steady traffic and income over time. Keep refining your process and writing with intention, and you’ll get better results with each post!