Make Money with Sponsored Posts on Your Blog
If you’re looking to maximize your revenue as a blogger, integrating sponsored posts is the logical next step.
What are sponsored posts, you ask?
Sponsorships are partnerships between creators and brands. Creators are paid to feature products, experiences, or other offerings.
Not only are they prevalent in the creator space, but they’re more popular than ever! Consumers are more likely to trust a creator they’ve grown attached to than a splashy ad campaign. And in return, brands are willing to spend a pretty penny on sponsorships.
Let’s explore the wonderful world of sponsored content, with tips on how to qualify for sponsorships, earning expectations, and common mistakes to avoid.
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How to Qualify for Sponsored Posts
What’s the number one mistake bloggers make when trying to monetize their platform?
Assuming they’re “too small” for sponsored content.
In truth, there are sponsorship opportunities for all bloggers with a consistent, dedicated audience.
Smaller brands mean smaller budgets – perfect for small or midsize creators. As you grow, you can land bigger campaigns.
To qualify for sponsored posts on your blog, you’ll need:
- A dedicated audience
- Proof of your engagement
- The ability to pitch your strengths
How Much Can You Make with Sponsored Posts
The price of a sponsorship is entirely dependent on your reach. If you’re a major creator with 100,000+ monthly views, you can charge up to several thousand dollars for a sponsored post.
Smaller bloggers can negotiate sponsorships between $100-$500 per post.
Revenue can also depend on your engagement levels, brand relevance, and overall negotiation skills.
Maximizing Your Blog Earnings
The best way to maximize your sponsored blog earnings is to diversify.
Many bloggers are also cross-platform creators. Show the extent of your reach across all platforms, and negotiate sponsorships for your blog, social media accounts, email marketing, and beyond.
Another way to maximize earnings is to join brand affiliate programs. Through them, you’ll earn a small percentage through affiliate link clicks and purchases. This is a natural way to integrate sponsored content into your standard posts without alienating your readers.
Finally, you can earn more by repurposing old content for sponsorships. Brands may be interested in an already top-performing post, drawn by the proven numbers of monthly traffic. Use these posts to place sponsorships that align with your platform, maximizing your earnings with little effort.
For more tips for making the most of your sponsorships, check out this comprehensive course: Making Sense of Sponsored Posts.
Finding Opportunities for Sponsored Posts
To find sponsored posts, you’ll have to put in a bit of legwork.
The best ways to find sponsorship opportunities include:
- Researching + cold pitching relevant brands
- Joining sponsored blogger programs that connect brands with creators
- Networking through social media platforms
Note – Beware of scam sponsorship opportunities! If someone is offering you something that sounds too good to be true, it is. Do your due diligence before agreeing to any sponsored post.
- Always read contracts carefully.
- Verify the sponsor through their official platforms
- Be cautious of unsolicited emails
- Never pay for shipments, sample products, etc
How to Highlight Your Blog for Sponsored Posts
Follow these steps to identify quality sponsorships and highlight your blog to appeal to your dream brand collaborations.
1. Research Aligned Brands
Your first step is to research brands that will best align with your niche. These brands should appeal to your audience. Unaligned brands will alienate your readers.
2. Create a Media Kit
With these brands in mind, create a media kit that demonstrates your reach. Include blog traffic, engagement numbers, and audience demographics.
These metrics will give brands an idea of return on investment and whether or not you’ll be a good fit.
3. Cold Pitching
With your media kit ready and your sponsorship wishlist made, it’s time to start pitching.
Create a personalized email summarizing your media kit, sharing the many benefits of sponsoring your blog, and how you align with their brand.
Ensure your pitch is personalized to each brand to show your enthusiasm.
4. Sponsorship Platforms
Several sponsorship platforms work to connect brands with creators seeking sponsorship opportunities. Use these platforms to find like-minded brands who want to collaborate.
The benefit of using sponsorship platforms is that brands are pre-vetted, helping you collaborate with confidence.
Do note that these platforms often charge a percentage commission on successful partnerships. Typical commissions range from 10 to 30%.
Top platforms include:
- GRIN
- CreatorIQ
- NeoReach
- Brandwatch
- IZEA
- Traackr
5. Networking
Networking is a necessary tool when it comes to finding quality partnerships. Here are a few networking strategies you’ll want to use:
- Connect with other bloggers and content creators in your field
- Engage with brands in your niche across their social media platforms
- Attend industry events to build face-to-face connections
- Collaborate with other bloggers, exchanging guest posts to further your reach
- Join blogger groups or meet-ups.
Mistakes to Avoid with Sponsored Posts
When entering the world of sponsorships, there are bound to be a few bumps along the way. Here are a few mistakes to avoid while collaborating with brands.
- Choosing misaligned brands – Brands should fit seamlessly into your existing content, with sponsored content benefiting your readers.
- Accepting too many sponsorships – Ad-heavy blogs will turn off readers and cause them to lose trust in your authenticity.
- Forgetting the contract – Carefully create and read contracts to ensure you meet your deliverables and get paid!
- Undercharging – Don’t forget your worth as a creator. All sponsored posts should be monetized, even for micro-influencers.
- Failing to cross-promote – Increase your reach and maximize your numbers by cross-promoting sponsored posts across social media platforms.
- Impersonal blog posts – Your audience follows you for your point of view. Sponsorships that have little personality will likely not succeed.
- Not disclosing sponsored content – Always disclose sponsored content to keep trust with your audience and follow FTC guidelines.
Sponsored Posts on Your Blog: Final Thoughts
While they may sound intimidating to start, sponsorships provide a great opportunity to maximize your blog earnings, reach new audiences, and gain credibility as a creator.
It’s time to start perfecting your pitch!
