How to Write a Blog Post That Earns Money

Are you an aspiring blogger looking to turn your passion into profit? Let me show you how to write a blog post that earns you money!

While the blogging landscape has seen huge changes with the boom of short-form video content and the introduction of AI, it’s still highly profitable for bloggers with a plan. 

As a blogger, I’m constantly evolving with the times. Let me show you how. 

Learn how to work the system in your favor, with trending topics, structuring tips, and promotion tools to get eyes on your blog. Plus, discover diverse monetization opportunities to maximize your earnings. 

Related:

• How to Monetize Your Blog in 2025
• Blogs Are Back: How to Start Blogging
• How To Build Backlinks For Your Blog On A Budget
• Why You Should Stop Being Scared to Start a Blog

How to Write a Blog Post: Finding Topics 

The topics you choose are the basis of a successful blog. Your goal is not only to find the trends, but to be ahead of the curve. 

Finding trending topics

One of my favorite ways to find trending topics in my niche is to engage with my community. Following key voices in your niche will keep you “in the know” for the latest industry trends. 

Follow similar creators across Instagram, X, YouTube, and more. TikTok is a great platform for trend searching, as this is where most trends originate. When a trend reaches your Facebook timeline, it’s already tired. 

For more trend insights, I recommend:

• Following trend reports through Pinterest Predicts, TikTok Creative Center, and Google Trends.
• Using trend tools like AnswerThePublic, Exploding Topics, Buzz Sumo, and Spark Toro.
• Subscribing to industry newsletters like The Hustle, Morning Brew, and TrendWatching.

Using SEO for blog topics

SEO, or search engine optimization, should take the forefront in your blogging topics. This is a great way to address a reader’s pain point and offer them your expertise. 

Google Trends is a good starting place, showing you what folks are searching for in real time. You can filter based on area and category for a more targeted search. 

AnswerThePublic is another great platform for keyphrase insights, sharing popular questions people are searching for. 

Finally, an SEO program like SEMrush is integral for researching trending keywords and finding competitive gaps in your niche.

As you’re researching, stop to ask yourself, “Why are people searching this?” This is how you identify pain points and offer solutions in your field. 

For tailored insights on using SEO, check out this Introduction to SEO: Tactics and Strategy for Entrepreneurs. 

How to Write a Blog Post: Structuring Your Posts

Beginner bloggers may be surprised to learn that structure makes a big difference in how many people will see your post. 

Not only does a well-structured blog improve reader experience, but it also increases the chances of search engines pushing your content. 

Here are some best practices to follow when formatting your blog posts:

• Write long-form content, with word counts ranging from 1000-2500+.
• Use headings for a clear, well-structured format.
• Include your primary keyword in the first paragraph of your post, in headings, and evenly distributed throughout the rest of your copy. 
• Add links, both internal and external.
• Use whitespace, bullet points, and bold text for easy reading. 
• Write short paragraphs, with just 1-3 sentences per paragraph. 
• Use responsive design, suiting both mobile and desktop users. 
• Write a click-worthy meta title and meta description.

Diversify Your Blogging Income

With your structure in place, you’re ready to monetize your blog posts. I find that the best strategy involves a diverse monetization plan. 

Affiliate marketing is a great place to start. In short, this involves linking to products or services that you recommend throughout your blog post. 

Programs like Amazon Associates or ShareASale are easy to get started with. Simply sign up for their affiliate program, create links, and earn a small percentage from each sale made through your link. Other affiliate partnerships may also pay you per click. 

Sponsored posts are another great way to monetize your blog. Partner with a brand in your niche, promote their product, and get paid. 

You can also get paid by running ads on your blog page. Always choose a reputable network, like Google Adsense, Raptive, or Ezoic, to ensure quality ads. 

Finally, you can maximize your blog revenue by offering your readers more, whether it’s a service or product. 

Need help with monetizing your blog? Try these courses to get started:

• Making Sense of Sponsored Posts 
• Making Sense of Affiliate Marketing 
• Newsletter & Blogging: Grow and Monetize a Newsletter & Blog in 2025

Promoting Your Blog

While your perfectly optimized blog is sure to be pushed by top search engines, promotion doesn’t stop there. 

Make sure to cross-promote your blog posts across social media platforms, like TikTok, Instagram, and Facebook. 

Schedule custom pins for your blog through Tailwind and maintain an active Pinterest account for more promotion. Because Pinterest is a search engine, this platform can bring major traffic to your blog. 

Finally, I highly recommend email marketing for blog promotion. This way, your readers will know every time you make a new post, driving up initial numbers and letting search engines know that you’re sharing quality content. 

Flodesk can help you manage email lists and create beautiful templates for your readers. 

Mistakes to Avoid

Avoid these common mistakes when writing your profitable blog posts:

• Over-optimization of keywords
• Posts that lack value and personality 
• Chasing trends that don’t fit your brand
• Frequent sponsorships that break trust with your readers
• Weak headers and titles that don’t force the reader to click
• Forgetting a CTA
• Not using a monetization strategy from the start
• Forgetting email marketing (Flodesk can help!)

How to Write a Blog Post: Final Thoughts

If you’re struggling to make a profit in the blogging realm, I highly recommend following this writing guide. Not only will it help you earn money, but it’ll help you create better, more valuable blog posts for your readers. 

Just starting out? Be sure to read my guide on How to Start a Blog Today. Happy blogging!