How to Make Money As A User Generated Content Creator
Move over influencers – the user generated content creator is the next best advertiser.
There’s been a major shift from high-production-value advertisements to low-budget user-generated content.
Why, you ask?
Brands love user-generated content, or UGC, for its authenticity and influence. This content is by consumers, with brands paying creators for their unique takes and honest opinions.
Let’s explore the impact of UGC in the marketing world, and how you can become a user-generated content creator to earn money online.
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What is UGC, and Why is it in Demand?
If you’ve never heard of UGC, you’ve likely come across it on your timeline. They’re casual videos, often short-form and filmed on a phone.
Users will talk about a product, why they like it, and why they’d recommend it.
Audiences respond to these first-person accounts, trusting a consumer’s opinion over a flashy advertisement.
This engagement has caused more industries to turn to UGC.
You’ll likely see this content in the beauty world, with reviews of skincare products, makeup, and hair tools. Travel, dining, fashion, food, and beverage industries are also heavy hitters.
Skills You Need to Succeed as a User Generated Content Creator
One of the best parts about working as a UGC creator is that you don’t need formal education or an existing following to get paid.
UGC creators rely on their skills, including:
- Creativity – Understanding of aesthetic imagery and great storytelling
- Photography + Videography – Basic understanding of lighting and composition
- Social Media – The ability to use different platforms and engage in current trends
- Editing – Basic knowledge of the editing tool of your choice, such as Canva, CapCut, or Adobe Premiere
- Communication – The ability to professionally communicate with brands and pitch your work
Tools to Get Started as a User Generated Content Creator
UGC can be very accessible to make, requiring just a smartphone to get started. To upgrade your content quality, I also recommend purchasing a tripod, ring light, and microphone.
Once you’ve gathered your gear, choose a photo or video editing platform to fit your content. Some top examples include:
- VideoLeap
- CapCut
- Adobe Premiere
- Canva
- Lightroom
You’ll also need an online portfolio to share your work with potential clients. I recommend a user-friendly platform like Squarespace; they make it easy to craft a professional portfolio without any coding knowledge necessary.
Need work for your portfolio?
Start by creating content with products you have on hand. Talk about the items you’re most passionate about; brands will respond to your knowledge.
How to Find UGC Opportunities
It can be difficult to enter a new industry without referrals or previous experience. Here’s where to start in your UGC journey.
Freelance Platforms
Beginner UGC creators can find gigs through freelancer websites like Fiverr or Upwork.
While these listings may not pay much for your content, they can help you gain experience and examples for your online portfolio.
Online Portfolio
You’ll also want brands to be able to find you. This means having a professional website including your portfolio of work, along with social media accounts like Instagram and TikTok.
For some creators, their “socials” act as their portfolio; they give a great visual for what the content will actually look like on the platform.
Cold Pitching UGC
Cold pitching is another strategy. Contact brands that you’d love to make content for, pitching why you’re the right creator to do so.
Influencer Marketing Programs
Finally, you can connect to brands through influencer marketing programs like Upfluence or CreatorIQ.
These platforms are designed to link brands with content creators, with opportunities for both influencers and small creators.
Ways to Monetize as a User Generated Content Creator
Most UGC creators earn money through direct brand partnerships. In simple terms, brands will pay you a set amount for each video featuring their product.
This could be a one-off gig or an ongoing partnership.
This is the most common monetization strategy, as most UGC creators aren’t influencers and won’t make much revenue from monetization alone.
You could monetize through affiliate marketing, earning a small percentage from each sale made through your link.
How Much Can You Make as a UGC Creator?
UGC earnings vary based on your experience, the quality of your production, and the brand you’re collaborating with.
Beginner UGC creators can earn anywhere between $50-$150 per video, with expert creators making upwards of $1000 per video.
To reiterate, UGC creators are not influencers and aren’t paid for their reach. Instead, they’re paid for their time and creativity.
These collaborations have a lower budget than working with someone with a significant audience.
More Tips for Success (& Common Mistakes to Avoid)
If you’re seriously interested in becoming a user generated content creator, here are a few tips to help your business thrive:
- Maximize your profits through monthly retainers, bundling videos, and negotiating contracts.
- Prioritize high-quality production, including expert storytelling, clear audio, and great lighting.
- Price competitively, charging brands fairly without underselling your time and expertise.
- Don’t work for free. Your time and efforts are worth the price, even as a beginner creator.
- Keep up-to-date with trends by browsing social media platforms and engaging with quality UGC content.
- Research companies before pitching your services and customize your pitch to the brand’s voice.
- Promote your work through social media and online portfolios to attract potential clients.
- Charge for usage rights if brands use your content to run ads.
User Generated Content Creator: Final Thoughts
Creating UGC is a great way to talk about the products you’re already passionate about and get paid. Whether you’re looking for a casual side hustle or interested in making a career out of UGC, industry opportunities are only growing.
So, go grab them!
Also, if you’re looking for more guided help on starting your UGC business, I highly recommend taking a course through Skillshare or Udemy.
The right course will help you build your portfolio, negotiate contracts, and pitch your skills to your favorite brands.
