How to become a Pinterest virtual assistant is a question that I’m asked quite frequently! I got my start as a Pinterest virtual assistant in 2015 and it’s completely changed my life.
People are always fascinated by the role of a Pinterest Virtual Assistant, as it is still a fairly new side hustle and career for many people to grasp and fully understand. I have worked with hundreds of clients over the years and am super qualified to teach more about this subject.
How to Become a Pinterest Virtual Assistant
I think it’s important to point out that I became a Pinterest Virtual Assistant by accident. My college degree in not in social marketing and there isn’t any college program that specifically teaches Pinterest.
I originally got my start as a beginner blogger, with absolutely no experience.
Now that I focus so much on all my Pinterest courses and products, I decided it’s time to share more about how I go started as a Pinterest Virtual Assistant and how I got to where I am today.
Even though Believe In A Budget is geared around making money online and side hustles, there’s more to my business than just this website.
As many of you know, a lot of my time these days is spent on my Pinterest programs, including Become a Pinterest VA TODAY!.
If you’ve read my income reports from 2018-2020, you’ll know that my blog and business income comes primarily from my Pinterest courses and products, affiliate income and ad income.
When I first got started with my income reports, from 2015-2017, much of my blog income came from working as a Pinterest Virtual Assistant, ad revenue and some affiliate marketing.
Since launching Believe In A Budget in 2015, a lot has happened!
Here’s how I made the progression from a Pinterest Virtual Assistant to becoming a Pinterest Expert.
Not only have I created a best-selling program called Become A Pinterest VA TODAY!, but I have also been featured on numerous podcasts, blog interviews, and spoken at conferences and workshops across the United States.
Never in a million years would I have thought this would be my future!
How I use Pinterest to drive the right kind of traffic to my website
I started my freelance career as a Pinterest Virtual Assistant completely by accident.
I had no prior experience as a virtual assistant or freelancer when I started my Pinterest VA business.
Instead, everything happened very organically.
I was also one of the original Pinterest virtual assistants in my niche, which definitely helped propel my business.
In January 2015, I launched this blog Believe In A Budget.
Between January and spring of 2015, I was only receiving a few thousand page views per month.
As someone brand new to blogging with no experience, I primarily focused on writing content and building authority in the personal finance niche.
After I settled into a schedule – I went on to write three times per week for my entire first year of blogging! – I realized that I needed to do something about my traffic.
While I shied away from Facebook and Twitter, one area where I felt comfortable was Pinterest!
Pinterest made complete sense to me. With a background in design, I was able to quickly design images that were ‘pin-worthy’ and clickable. I started studying pins that ranked really well. I focused on images, colors, fonts and pin descriptions.
In my first month of using Pinterest, my traffic shot up!
Here’s what my monthly page views looked like for the rest of the year (although they continued to climb in 2016):
- July 2015 – 3,691
- August 2015 – 17,341
- September 2015 – 40,047
- October 2015 – 45,869
- November 2015 – 54,339
- December 2015 – 159,869
More than 90% of my traffic came from Pinterest each month!
One of the important findings was that I was able to grow my traffic with a relatively low amount of followers. At the time of publishing the case study, I had around 2,700 followers on Pinterest. This was astonishing because I didn’t have to focus on the number of Pinterest ‘followers’ in order to get traffic back to Believe In A Budget.
Shortly after my traffic increased, I wrote this case study about how Pinterest helped my blog grow from 5,000 monthly page views to 40,000 monthly page views in only a couple of months.
While the Pinterest case study had absolutely nothing to do with my website, I decided to publish my findings anyways. I figured if anything, maybe my post would help a fellow blogger who was new like me!
After publishing the Pinterest case study, everything changed. Everything!
I Created a Pinterest Virtual Assistant ‘Hire-Me’ Page
Before I knew it, fellow bloggers were reaching out and asking if I would be willing to help grow their blog traffic with Pinterest.
Initially, I resisted. I wanted to tell everyone no because I wasn’t sure I was qualified to help them. But the more I thought about it, the more I realized that this was the door I was meant to walk through!
So I said yes to everyone! I was cheap – too cheap – but wanted to help as many blogs and businesses as possible while offering a fair price since I was just starting out.
As time went on, I was able to help almost every Pinterest client!
I started offering the following Pinterest Virtual Assistant services:
- Designing Pinterest pins
- Writing pin descriptions that would rank well in the Pinterest search results
- Creating a Pinterest business account
- Setting up a scheduler system like Tailwind
- Setting up a master scheduling plan
- Promoted pin campaigns
- and more!
As time went by, I was able to increase my rates. I started working with higher-end clients with bigger budgets, which meant I was able to work the same amount of hours but earn more!
Fortunately, I was able to rely on word of mouth for nearly all my blogger clients. I did very little pitching and only sent out a handful of pitches to bloggers that I really wanted to work with!
I also decided to get more proactive and created a ‘hire me’ page on my website.
Even though Believe In A Budget was primarily focused on budgeting and side hustling, I decided that I had nothing to lose by adding this freelance page to my website.
My ‘hire me’ page really helped take my services to the next level. In addition to helping bloggers in all different niches, I started working with businesses across the country and internationally.
Pinterest Clients I Worked With as a Pinterest Virtual Assistant
Here’s a quick list of some of my Pinterest clients that I have worked with:
- Wellness and spa centers
- Nail salons
- Etsy sellers
- Brick and mortar shops
- Gift box subscription services
- City tourism and travel
- Furniture makers
- Children’s toy manufacturer
- and more!
How to Grow From a Pinterest Virtual Assistant to a Pinterest Agency
My Pinterest business grew quickly. Before I knew it, my small Pinterest VA business was getting bigger and bigger. Due to the demand, I was able to launch my own Pinterest management company!
In addition to my full-time day job, I quickly had over a dozen clients within a couple of months of publishing my Pinterest case study. I was working around the clock and struggling to keep up with everything.
I decided to hire a virtual assistant that could help me with Pinterest. It took some time, but I was able to provide her training so she would be able to assist me with all my Pinterest clients. This was a much stress reliever and a time saver!
Around this time, I also had decided to leave my full-time day job! In addition to working as a Pinterest virtual assistant, Believe In A Budget was also starting to bring in online income each month.
Within ten months of launching Believe In A Budget, I was able to walk away from my day job to become a Pinterest virtual assistant and blogger full time.
I haven’t looked back since!
How I Transitioned From a Pinterest Virtual Assistant to a Pinterest Expert
In 2016, I realized that my Pinterest management company was still growing and I was starting to get overwhelmed!
I was turning down potential clients left and right because I didn’t have any free time. I was working with a couple of different VAs to help run my business, but still was feeling a constant pressure to go, go, go!
In addition to the services I was offering as a Pinterest virtual assistant, I was increasing the amount of consultations that I was offering as a one time service for bloggers and business owners that wanted to learn how to use Pinterest, but go the DIY route.
It soon became obvious that I was giving many of my client consultations much of the same framework to get started with Pinterest.
While each consultation was customized to fit the client, I definitely felt that everyone was in the same position when just starting out.
How I Expanded Offering More Than 1-on-1 Pinterest Services
After a lot of thinking, this lead to creating Pinterest Presence, an online course for bloggers and business owners that want to use Pinterest but go the DIY route.
I took all the information that I applied to myself and all my clients, packaged it into a course and started to offer it to clients that I didn’t have time to help due to time constraints.
As Pinterest Presence launched and started to do well, I decided to pivot in my business. Pinterest Presence was helping entrepreneurs and providing an extra source of income for my business.
After much debate, I decided to scale back my Pinterest management business.
I significantly raised my rates for the majority of my clients – secretly in hopes that some would break up with me so I could reduce my workload.
I realized that I could free up a large majority of my time by keeping a handful of clients and save money by reducing the need for VAs.
The transition wasn’t easy – there were a few bumps in the road. The greatest advantage to pivoting was that I was able to continue making the same income from Pinterest virtual assistant work while having a small fraction of clients!
I also had more free time to get creative, which is something that had been lacking from my schedule. This meant I could improve my courses to stay current with the latest Pinterest trends and introduce other products that could help DIYers.
In addition to growing my Pinterest business, I started accepting speaking engagements geared around Pinterest.
I also became a Tailwind ambassador, which has an official partnership with Pinterest. Now I get to work with the awesome team at Tailwind to help educate other bloggers and business owners learn how to use Pinterest and Tailwind!
The Become a Pinterest VA TODAY! Program
Coming full circle, I was also able to create Become a Pinterest VA TODAY! in late 2016.
Yup, you heard that right.
My goal is to help as many people as possible launch a career as a Pinterest virtual assistant. There are so many blogs, online business owners, brick and mortar shops, etc. out there. That means there is a shortage of Pinterest VAs in the workforce.
Because of the shortage, Pinterest virtual assistants are in high demand. There’s plenty of room to go around for everyone!
Anyone can take this program, as long as he or she has passion to learn a new skill-set and the drive to earn an online income.
I started off not knowing anything as a Pinterest virtual assistant and quickly became an expert in less than two years because of all my experience working with so many clients, getting results and continuing to learn as much as I could with the Pinterest platform.
It’s amazing that without any background experience, I could earn a full time living working from anywhere.
Become a Pinterest VA TODAY! is everything I could have imagined and then some! Not only do I get to share everything I have learned to create, launch and succeed as a Pinterest virtual assistant, but I get to help other people start a career as a Pinterest VA.